- Lips nationwide will be saying “are you ready for it?” as the #1 shot brand in the U.S. today releases its first-ever custom lipstick, Cinnamon Delight.
February 05, 2024
By Sazerac
LOUISVILLE, Ky. – Lips nationwide will be saying are you ready for it? as the #1 shot brand in the U.S. today releases its first-ever custom lipstick, Cinnamon Delight. The exciting new offering will never go out of style and is sure to awaken the dragon in football fans everywhere, just in time for the sport’s battle royale.
“This football season has enchanted an army of new fans, inspiring them to turn the heat up at game time in response to a love story the world knows all too well at this point,” said Danny Suich, Global Brand Director for Fireball. “When we introduced Fireball Cinnamon Delight, fans loved that we added a little heat by daring to go where no whisky brand has gone before, so it was a no-brainer to make this widely available for the big game.”
Cinnamon Delight features Fireball’s signature red color, along with its cinnamon flavor and aroma. And some fans will recognize that the name pays homage to a certain tight end and his choice of celebratory beverage from last year’s championship parade. A bold addition to game day attire everywhere, Fireball Cinnamon Delight goes on sale today starting at 10AM EST at FireballWhisky.com for the affectionately easter-eggish price of $13.87.
“Whether you’re in the stands or at home on February 11, with Fireball’s Cinnamon Delight Lipstick sparks will fly no matter how your team is performing. Because we believe every game day moment should taste like a championship parade,” said Suich.
Source: Sazerac
Photo: courtesy of Sazerac
