Lands’ End Launches Its Exclusive Women’s Swimwear Collection at Target

  • The swim line was designed exclusively for Target

April 01, 2024

By Lands End

DODGEVILLE, WI  – (Highpoint Digest) –  Lands’ End, the classic American lifestyle brand announced on January 04, 2024, that an exclusive women’s swim collection of nearly 70 pieces, including tops, bottoms, skirts, cover-ups, and bags. Ranging in price from $36-$70, the collection incorporates new Lands’ End fabrics, prints, patterns, and colors all with the brand’s trusted quality. Lands’ End and Target teamed up as two leading retailers to offer a swim assortment that delivers relevant style, premium solutions, and inclusive designs for customers. The collection at Target incorporates Lands’ End’s quintessential features such as sun protection rated UPF50+ and built-in panties and shorts. Designed to fit and complement every size and shape, the collection brings ease, versatility, and is built to flatter.

“Target has a tremendous impact in the retailer space and by joining forces with them we are certain to make our quality products more accessible,” said Lands’ End CEO Andrew McLean.

The exclusive Lands’ End swim collection at Target features spring and summer must-haves to incorporate into any wardrobe. Whether you want to mix and match separates with a range of coverage options and cover-ups, you can be confident you will be able to complete your full warm-weather look. Items range in size from XS – 3X and 2-26W. The collection is now available on Target.com and in select Target stores.

“Target has a tremendous impact in the retailer space and by joining forces with them we are certain to make our quality products more accessible,” said Lands’ End CEO Andrew McLean.

Source : Lands End

Photo courtesy of Lands End

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