Samsung Electronics and Procter & Gamble Form Multi-Year Partnership To Create Tide POD Cold Wash Cycle, Optimized for Cold Water Laundry

• The Tide POD Cold wash cycle will be available on the new Bespoke AI Laundry Combo™ in the U.S. and Canada, bringing great cold water wash performance when used with Tide Hygienic Clean Heavy Duty 10X Power PODS®

April 09, 2024

By Highpoint Digest News

Ridgefield Park, NJ – ()Highpoint Digest) – Samsung Electronics announced on April 04, 2024, a multi-year partnership with Procter & Gamble (P&G), to launch the new Tide POD Cold wash cycle in the U.S. and Canada. With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent¹ technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo™.

The collaboration between Samsung and P&G uses knowledge and expertise from across the two global companies to create the new Tide POD Cold wash cycle. The new wash cycle is optimized for dissolving Tide Hygienic Clean Heavy Duty 10X Power PODS^® detergent while using cold water, providing excellent laundry performance without consuming energy to heat the water. Compared to the normal warm wash cycle,² the Tide POD Cold wash cycle can provide energy savings without compromising wash performance.

“Samsung is dedicated to providing our customers with the ultimate home appliance experience,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “Our partnership with P&G is a great step in that direction, leveraging Samsung technology and innovation. Looking to the future, we are excited to further expand our partnership with P&G to enhance the customer experience.”

“We are excited to partner with Samsung to further our ambition to turn three out of four loads to cold by 2030,” said Alex Perez, Senior Director of NA Fabric Care at P&G. “This partnership and the expertise that both sides bring to the table will ensure consumers will get the best possible wash experience on cold with Samsung when they use Tide.” 

The Tide POD Cold wash cycle will be available on the new Bespoke AI Laundry Combo™, which provides both a great wash and dry experience within one convenient unit, in the U.S. and Canada. The Bespoke AI Laundry Combo™, also comes with AI Opti Wash & Dry™,³ which adjusts to the optimal wash and dry cycles based on factors such as load weight, fabric type and soil level. Furthermore, the SmartThings⁴ app empowers our consumers to monitor, manage and control not only Samsung smart appliances, but also other smart devices within the connected home ecosystem conveniently from one app.⁵

The partnership with P&G is the latest example of how Samsung continues to work hand in hand with innovative companies to improve the customer experience and deliver energy savings.

Source: Samsung Electronics

Photos courtesy of Samsung Electronics