Zevia, the First Brand to Offer a Naturally Sweetened Alternative to Mainstream Soda and now the #1 Naturally Sweetened Zero Sugar Soda in the US, Increases Distribution to 5x its Current Retail Locations Nationwide
November 08, 2024
Los Angeles, CA, (Highpoint Digest News) − On November 07, 2024, Zevia PBC, the zero sugar, naturally sweetened beverage company, announced it is expanding its Walmart distribution this month from +800 stores to now being available nationally in more than 4,300 locations, an increase of more than five-times current store distribution.
Zevia® Soda in Walmart has seen substantial growth in existing Walmart stores over the past two years. As more and more Americans are ditching traditional sodas for healthier alternatives, Zevia has been in the forefront of this expansion as consumers are highly engaged with the brand, consuming 4x more Zevia products per household versus competition, according to the Numerator Shopper Metrics Data Report for 12 months ending August 2024. The Better-for-You soda category is growing overall and just recently reached $1 billion in sales, according to Spins/Circana across MULO + Natural Channel for Latest 52 Weeks Ending 9/8/2024.
Launched in 2007 as an affordable, alternative soft drink for those looking to avoid both added sugars and artificial sweeteners, Zevia has been guided by its mission to address the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, naturally sweetened beverages. Zevia has also focused on affordability and is a significantly more affordable Better-for-You Soda Brand versus premium priced competitors.
“Our exciting expansion with Walmart is built around a multi-year insights-based effort to provide a better understanding and thus a clearer definition of the Better-for-You soda category – past, present and future,” said Zevia President and Chief Executive Officer Amy Taylor. “We love Walmart’s decision to call the in-store set ‘Modern Soda,’ and the strength of the brands featured combined with a sea-change in consumer behavior in favor of Better-for-You beverage make this a very exciting space. Zevia’s product offering and attractive price point fits well with Walmart’s commitment to making healthier food more accessible and affordable, which is well served by this increased brand and category distribution into Walmart retail locations across the U.S.”
While select Zevia soda flavors are offered specifically at Walmart, its full portfolio includes 18 naturally delicious zero sugar sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new Soda flavor Cran-Raspberry, along with limited-edition flavor and recently launched online exclusive, Salted Caramel. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.
Source: ZEVIA
Image Credit: ZEVIA
