- A new master franchise agreement with McWin will result in nearly 600 new restaurants across France, the Czech Republic, Luxembourg and Belgium
April 22, 2024
By Highpoint Digest New Staff
Paris – (Highpoint Digest) – Subway®, one of the world’s largest restaurant brands, announced on March 15, 2003, its intention to partner with McWin Restaurant Fund SCSp (“McWin”), a private investment Fund specializing in the foodservice industry and advised by McWin Capital Partners, to grow the brand’s presence in France, the Czech Republic, Luxembourg and Belgium and enter into new master franchise agreements for these territories with McWin affiliates.
Under the new partnership, McWin will acquire exclusive rights to oversee and develop Subway restaurants in the four countries. This includes assuming responsibility for the nearly 400 existing franchise restaurants in the territory and plans to open approximately 600 new restaurants over the next decade. The expansion is expected to more than double Subway’s footprint in France and Luxembourg, and significantly increase its presence in Belgium and the Czech Republic, where it currently has limited operations.
“The multi-country agreement will mark another significant milestone in Subway’s plans to strategically expand its international presence and allow us to accelerate development in a key region,” said Mike Kehoe, Chief Development Officer for Subway.
Starting later this year, guests in the region will benefit from modernized restaurants and improved operations.
“With extensive market expertise and a proven track record of successfully growing and developing QSR brands across Europe, we’re looking forward to working with the McWin team to elevate the guest experience and bring even more guests their favorite subs,” said Carrie Walsh, President of Subway EMEA.
“We are delighted to partner with Subway, an iconic global brand that is well-positioned to meet the increasing consumer demand for convenient, affordable and better-for-you options,” said Harry Goss, Partner and Head of Foodservice at McWin Capital Partners, “We will leverage our expertise, platform and network to support Subway in accelerating its growth across these markets over the months and years ahead.”
As part of its international growth strategy, Subway plans to double the number of restaurants across EMEA in the coming years and will continue to seek strong partners, like McWin, to support the brand on its journey.
The agreement with McWin is expected to be finalized in Q2 2024.
Source: Subway®
Image courtesy of Subway®
